Mobilização humana, bots e disputa de poder nas redes à luz dos resultados obtidos pelo canal de WhatsApp “Exército do Lula”
Rômulo Soares Valentini
Technical article published in October 2026. Based on the case of the WhatsApp channel “Exército do Lula”, it examines the extent to which organizing people in digital networks can affect the distribution of political attention on private platforms, as an alternative to paid mechanisms for amplifying speech. It covers the channel’s history, the legal limits on mobilization under electoral law, the notion of crowd labor and digital resistance, the results documented during the second round of voting, and the role of financial capital and algorithmic opacity in controlling visibility. It concludes that voluntary mobilization competes for visibility without direct spending, but remains dependent on access, recommendation and moderation rules that participants do not control.
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